Minami Sanriku is the actual site of this video

From the town's web site (updated yesterday), here are the goods the town especially needs:

Foods:

Fruits & vegetables (only if sent from within Japan), bottled water, rice (short-grain, unpolished if possible),
Spices, etc. (soy sauce, miso, sugar, salt, dashi salt, vinegar, mayonnaise, sauces, dressings, etc.)
Cup ramen/instant noodles
Canned goods (that can be eaten as is)
Food in retort (=silvery plastic) pouches (curry, deli items, etc.)
Instant coffee (powdered)

Daily necessities:

Throwaway dishes, cups, cutlery, chopsticks, etc.
Plastic foodworkers’ gloves (throwaway type)
Bug spray (for toilets, etc)
Trash bags
Backpacks
Pump-type quick-drying hand disinfectant
Office goods (notebooks, memo pads, ball point pens, cloth tape, packing tape, cellophane tape, etc.)
Trousers (sweat pants, work pants, etc.)
Plastic wrap and aluminum foil
Rubber gloves
Hospital workers’ gloves (throwaway type)
Men’s and women’s underwear (especially bras)-- New items only, please
Shoes and boots

Mailing address:
Minami Sanriku Choyakuba (Town Hall)
Shizugawa Shioire 77
Minami Sanriku-cho,
Miyagi-ken 986-0792 Japan