You are right to believe that they matter but only because they tap into our deeply held fears and drives. Those who know how to manipulate
and orchestrate our unconscious needs will control the world.

We are susceptible to words that directly speak to our beliefs, hopes, and dreams.
Words are only words if they do not live up to their promise. If the speaker stirs our better angels for his or her own ends,
then we have been betrayed.

It is how the words are used that matter. It is the intention behind the words that matter. And it is the results that the words
bring forth that matters the most.