ClassWarrior's Journal - "Why should the American people trust somebody who does not have clear values?"

"The very idea that there is a 'center' marginalizes progressives, and sees them as extremists, when they simply share fundamental American values. The term 'center' suggests there is a 'mainstream' where most people are and that there is a single set of views held by that mainstream. That is false.

"The fallacy matters in terms of Democratic electoral strategy. The Democratic base consists of people who are mostly or totally progressive, just as the Republican base consists of people who are mostly or totally conservative. How does the Democratic Party as a whole, and how do Democratic candidates in particular, speak to those who are biconceptual?

"I am a cognitive scientist and believe that people's brains play a significant role in elections. From the perspective of brain science, the answer is a no-brainer. (Sorry, I couldn't resist!) You speak to biconceptuals the same way you speak to your base: you discuss progressive values, and if you are talking to folks with both progressive and conservative values, you mainly talk about the issues where they share progressive values. What that does is evoke and strengthen the progressive values already there in the minds of biconceptuals...

"The losing strategy is to move to the right, to assume with Republicans that American values are mainly conservative and that the Democratic party has to move away from its base and adopt conservative values. When you do that, you help activate conservative values in people's brains (thus helping the other side), you offend your base (thus hurting yourself), and you give the impression that you are expressing no consistent set of values, which is true! Why should the American people trust somebody who does not have clear values, and who may be trying to deceive them about the values he and his party's base hold?..."

Read more at http://www.huffingtonpost.com/george-lakof...

NGU.