by Sara Bonisteel (Subscribe to Sara Bonisteel's posts)
Posted Nov 12th 2009 4:30PM
Filed under: Condiments

Miracle Whip is going after Stephen Colbert, after the Comedy Central star made fun of its "Don't Be So Mayo" ad campaign.

The condiment company has purportedly purchased every commercial during Thursday's "Colbert Report" and taken out an open-letter newspaper ad to Colbert saying "we will dominate the airspace on your show ... we will own you."

This comes after Colbert "popped open a jar of mayo whup-ass" during his Oct. 15 show.

The Miracle Whip team seems ready to up the ante in this condiment contest.

"With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) 'mayo nay-sayers' snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way," the newspaper ad which appeared in Red Eye says. "They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness."

More:
http://www.slashfood.com/2009/11/12/miracl... /




See also:

Boston Metro full-page ad from Miracle Whip "attacking" Stephen #Colbert http://pic.gd/b96daf
http://twitter.com/IanDavidB/status/566916...


Miracle Whip to Strike Back at Stephen Colbert
http://www.eatmedaily.com/2009/11/miracle-... /