This is when you tell a lie and that lie causes a catastrophe and then you don't admit to your lie, allowing the catastrophe to continue longer and longer, allowing other people to pay for you duplicitous act. On top of that, the people who do know what you said was a lie, try to support that lie with more lies and bogus conspiracies about how what you said was true. And when people call you on your lying, you try and take vengeance on them somehow, no matter how wrong or dangerous or illegal your action of vengeance might be.

In the meantime, all these actions combined with your lie, make the snowball bigger and bigger and bigger, until you have even more problems than just your initial lie and that snowball starts to roll down the hill. It rolls slowly, but one by one, it chases away the people who have helped you, because they don't want to be around when the snowball causes the avalanche. Then, the people who supported your idea, but didn't know it was a lie, start to slowly walk away and give leverage to that snowball to roll closer to causing the avalanche. That is the Bush syndrome. If November turns out good for Democrats, then that snowball has been pushed over the edge and the avalanche begins.