Source: Los Angeles Times

A group of venture capitalists is backing United in Purpose, an ambitious project that seeks to affect the 2012 election by registering 5 million new conservative Christians to vote.

Reporting from Washington—
Silicon Valley, the politically liberal technology hub, is an unlikely incubator of conservative Christian activism.

But a group of its venture capitalists is backing an ambitious project that seeks to affect the 2012 election by registering 5 million new conservative Christians to vote.

The nonprofit organization United in Purpose is using sophisticated data-mining techniques to compile a database of every unregistered born-again and evangelical Christian and conservative Catholic in the country.

Through partnerships with Christian organizers and antiabortion groups, United in Purpose hopes to recruit 100,000 "champions" to identify unregistered Christians and get them to the polls as part of its Champion the Vote project. Profiles drawn from its database, which numbers more than 120 million people, will enable organizers to target potential voters with emails and Web videos tailored to their interests.

Read more: http://www.latimes.com/news/nationworld/na...

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Something else to be aware of this election cycle.