Tug at the heartstrings.
Most people can't empathize with same-sex fucking. But hearing that two people deeply in love have been denied the right to marry is a different story.
And being forbidden to be with one's life partner when death is near is also an atrocity that gets to people. It's up to us to make sure every such tear-jerking story is kept in circulation around the water coolers of America. We have no Uncle Tom's Cabin -- yet.
There is a very effective "baseball bat" against religion-engineered bigotry. It's the simple notion of fairness. Let the bigots try to sell the idea that God is a Klansman.
--d!