In
Stone Age Economics, Sahlins wrote:
The market-industrial system institutes scarcity, in a manner completely unparalleled and to a degree nowhere else approximated. Where production and distribution are arranged through the behavior of prices, and all livelihoods depend on getting and spending, insufficiency of material means becomes the explicit, calculable starting point of all economic activity. … Consumption is a double tragedy: what begins in inadequacy will end in deprivation.
The Corporate Megalomaniacs are counting on most of us to strive assiduously to avoid the cognitive dissonance commensurate with realizing the BIG LIE of their wealth carrot meme.