The People are willing to spend their money to learn the truth, and the People know the truth. Number of hits on YouTube prove nothing b/c you can have a million hits by just 100 people reloading the page 100 times.
Besides, Moore puts his money back into film making and also gives generously to a variety of non-profit organizations working to shore up and reclaim our democracy. It's not enough that he and his family have had to walk around for a decade with armed security details trailing their every move because the rabid right sends him death threats every hour on the hour. But you act as though he should take a vow of poverty just because he speaks truth to power. I have no problem with Michale Moore making money because I figure he's being paid to do a job he's actually doing, and doing well. As opposed to, say, the banking industry who gets paid millions more than Moore will ever see to be deceitful and fuck over the American (and global) citizens.