CNN hires-on with McCain campaign... officially adopting the campaign's "hockey moms" terminology ... and echoes their "Wal*Mart moms" usage, as well.
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I must be an exceptionally slow learner, 'cause the media has surprised me yet again with their unprofessionalism & incompetence.
I had *just* flicked over to CNN, only to hear John King state, while discussing target McCain voter demographics with Wolf Blitzer & sidekick (Gloria?)...
"Another big constituency ... are what they're (McCain campaign) now calling 'hockey moms.' We used to call them 'the soccer moms'; we're calling them 'hockey moms' in this campaign because of Sarah Palin."
So CNN is adopting the McCain camp terminology for the previously-labeled "soccer mom" demographic, and is jumping on-board with the new McCain camp "Wal*Mart mom" term. (To King's minimal credit, he at least qualified his use of "Wal*Mart moms" as McCain campaign terminology, and didn't, within this particular segment, commit it into the official CNN lexicon.)
Given much of the political battle is about creating bonds between voters and a candidate, it comes across to me as the height of unprofessionalism for CNN to adopt McCain campaign terminology in their coverage, effectively doing mass media canvassing for McCain.
Good to see our media standing strong and holding fast to their objectivity.
