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lostnfound's Journal
Posted by lostnfound in General Discussion (01/01/06 through 01/22/2007)
Tue Jun 06th 2006, 08:30 AM
There's something called "Channel One" which is a way for advertisers to target the captive audience in classrooms. It's TV screens which are offered free to schools that agree to ensure that kids are present and watching them for so many minutes per day. Among other things, they have ads encouraging kids to join the Army. This is taking up school time.

Textbooks are a new target for advertisers. Once free of ads, they now include advertisements as well as corporate-produced, industry-specific content. Environmental science brought to you by...Exxon? Parents are blamed and/or counselled for not monitoring their children's TV habits, yet who will oversee the content of radio on the schoolbus?

One question that might be asked is, "What self-concept is being developed through everpresent advertising?"

At a deeper level, exposure to a variety of experiences is part of child development. The social environments of the classroom, church (if applicable), the home, the schoolbus, the baseball field, the park are unique. The inner life being developed in their young minds requires time, and much of that time is now soaked up by everpresent advertising. I took my son on a school field trip at an arena; there were electronic billboards surrounding us advertising ExxonMobil and Halliburton .. I'm not kidding. Each gate was also advertising a different company.

It's true for adults as well -- elevator ads, billboards, TV, radio -- but for developing minds, it's much more important because it's laying the foundation or the outline structure of the brain -- of the concepts of what is possible and what is not.

What is being sold when advertisers buy time through these media? Our children's eyeballs, ears, minds.
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