More from the 2004 book:
The Republicans maneuvering brilliantly under the guidance of their language czars, learned how to cloak their ideology---and ideology far more extreme than what most Americans would accept--in words that sounded mainstream."
..."After Gingrich became Speaker, Brock reports in the "Republican Noise Machine", Luntz tutored newly elected Republicans in Congress on how to sell their radical agenda to more socially progressive neocons through careful turns of phrase."
..."The biggest coup of all, bring a team of radical right wing idealogues to the White House under the cover of Compassionate Conservatism.
Democrats and moderate Republicans have woken up and found themselves in an America ruled by people pushing forward intolerant, discriminatory policies....anti-woman, anti-gay, and anti-civil liberties, all in the name of God. The truth is we allowed this to happen by mostly remaining silent about the things that give meaning to people's lives."
We are paying the price for those religious zealots that were enabled first by Bush's administration, and now by Democrats in many cases.