This is the group that will be screening journalists to embed with the troops in Afghanistan. This is the group that does not think of itself as a truthteller, but as a "perception manager". That is called propaganda, to put it more plainly.
From
Stars and StripesAs more journalists seek permission to accompany U.S. forces engaged in escalating military operations in Afghanistan, many of them could be screened by a controversial Washington-based public relations firm contracted by the Pentagon to determine whether their past coverage has portrayed the U.S. military in a positive light.
U.S. public affairs officials in Afghanistan acknowledged to Stars and Stripes that any reporter seeking to embed with U.S. forces is subject to a background profile by The Rendon Group, which gained notoriety in the run-up to the 2003 U.S. invasion of Iraq for its work helping to create the Iraqi National Congress. That opposition group, reportedly funded by the CIA, furnished much of the false information about Iraq’s supposed weapons of mass destruction used by the Bush administration to justify the invasion.
Rendon group operatives were on the frontlines in the first Gulf War. Rendon himself made no secret of the fact that he thought he managed perception very well indeed.
How To Sell a War: The Rendon Group deploys ‘perception management’ in the war on IraqThis is from a speech given by John Rendon in 1996 before the Air Force Academy.
Consider, for example, the remarks that public relations consultant John Rendon—who, during the past decade, has worked extensively on Iraq for the Pentagon and the CIA—made on February 29, 1996, before an audience of cadets at the U.S. Air Force Academy.
“I am not a national security strategist or a military tactician,” Rendon said. “I am a politician, and a person who uses communication to meet public policy or corporate policy objectives. In fact, I am an information warrior and a perception manager.” He reminded the Air Force cadets that when victorious troops rolled into Kuwait City at the end of the first war in the Persian Gulf, they were greeted by hundreds of Kuwaitis waving small American flags. The scene, flashed around the world on television screens, sent the message that U.S. Marines were being welcomed in Kuwait as liberating heroes.
“Did you ever stop to wonder,” Rendon asked, “how the people of Kuwait City, after being held hostage for seven long and painful months, were able to get hand-held American, and for that matter, the flags of other coalition countries?” He paused for effect. “Well, you now know the answer. That was one of my jobs then.”
More about how the "perception" was "managed" from the Asia Times in 2002.
This war brought to you by Rendon GroupWASHINGTON - "Word got around the department that I was a good Arabic translator who did a great Saddam imitation," recalls the Harvard grad student. "Eventually, someone phoned me, asking if I wanted to help change the course of Iraq policy."
So twice a week, for US$3,000 a month, the Iraqi student says, under condition of anonymity, that he took a taxi from his campus apartment to a Boston-area recording studio rented by the Rendon Group, a DC-based public relations firm with close ties to the US government. His job: translate and dub spoofed Saddam Hussein speeches and tongue-in-cheek newscasts for broadcast throughout Iraq.
"I never got a straight answer on whether the Iraqi resistance, the CIA or policy makers on the Hill were actually the ones calling the shots," says the student, "but ultimately I realized that the guys doing spin were very well and completely cut loose." And that's how Baghdad's best-known opposition radio personality was born six years ago - during the Clinton administration. It was one of many disinformation schemes cooked up by the Rendon Group, which has worked for both Democratic and Republican administrations fighting the psy-op war in the Middle East.
"The point was to discredit Saddam, but the stuff was complete slapstick," the student says. "We did skits where Saddam would get mixed up in his own lies, or where Qusay would stumble over his own delusions of grandeur." Transmissions were once a week from stations in northern Iraq and Kuwait. "The only thing that was even remotely funny," says the student, "were the mockeries of the royal guard and the government's clumsy attempts to deceive arms inspectors."
In James Bamford's "The Man Who Sold the War", he refers to Rendon as one of the most powerful men in Washington.
The Man Who Sold the WarRendon is a man who fills a need that few people even know exists. Two months before al-Haideri took the lie-detector test, the Pentagon had secretly awarded him a $16 million contract to target Iraq and other adversaries with propaganda. One of the most powerful people in Washington, Rendon is a leader in the strategic field known as "perception management," manipulating information -- and, by extension, the news media -- to achieve the desired result. His firm, the Rendon Group, has made millions off government contracts since 1991, when it was hired by the CIA to help "create the conditions for the removal of Hussein from power." Working under this extraordinary transfer of secret authority, Rendon assembled a group of anti-Saddam militants, personally gave them their name -- the Iraqi National Congress -- and served as their media guru and "senior adviser" as they set out to engineer an uprising against Saddam. It was as if President John F. Kennedy had outsourced the Bay of Pigs operation to the advertising and public-relations firm of J. Walter Thompson.
Ain't it amazing. One of the most powerful men in Washington is a war propagandist. And now his group is going to get to pick which journalists go to cover the war in Afghanistan.