get the measure of what he's about, how he manipulates context, and how his propaganda ticks.

Beck is rolling in cash and that the public good is subverted in the process of his making that cash is of no concern to him. FOX News likely loves him because he is a value-added kook, effective on a variety of levels, in their general purpose of bringing down voters' faith in the democratic process, in the role of government, and in the gains progressives have made over the last several generations.

Beck is social malware. This past weekend he was loosed upon the media to erase the context of Dr. King's work.

Robert Bly warns that there are men "who are loosening the bolts on Noah's ark." Glenn Beck is one such.

I'm persuaded that he's not especially stable and so is given to this sort of self-promoting propaganda and subversion, but even more frightened that several thousand people attended the rally yesterday, all of them self-cast as "victims" of people with dark skin and bluer voting patterns than theirs.

And of course, Jahweh himself was trotted out to put the stamp of moral imperative on the event.

From out angle, Beck is newsworthy because what we seek to accomplish will have to navigate past the kooks and crazies whom he has convinced are victimized by people of color, pro-gay rights proponents, "the Government" in general, and the progressive worldview.