Why
According to the Pew Internet and American Life Project, the number one way that voters use the Internet for political action is to search for information on candidates. During the final two weeks of the election, it is reasonable to expect that as many as twenty million voters will be searching for information on candidates online. During this key time, this project will help push the most negative article written by a non-partisan media source on all key Republican candidates to the forefront of any search for that candidate. The negative article will appear both high on all Google searches for the candidates, and as an advertisement that appears whenever anyone searches for that candidate. By giving this article two prominent locations on Google searches for the candidate, and because it will come from a non-partisan source, it will increase the likelihood that the article will be seen and trusted by those searching for information on the candidate.

How
The campaign will proceed as follows:

Step One: With help form readers at Dailykos and MyDD, I will compile a list of seventy article, one for each targeted race. Every article will focus on a different Republican candidate, and will be written by as generally trusted a news source as possible. It will also present as unflattering a view on the Republican candidate as possible. All of these articles will be placed into a database that I will maintain with the help of willing volunteers.

--Step Two: Once the database is complete, BlogPac will purchase Google Adwords that will place each negative article on the most common searches for each Republican candidate. Simultaneously, I will produce an article on MyDD that embeds that negative article into a hyperlink that names the Republican candidate. I will then send a copy of that post out to as many bloggers as possible, who can also place the post on their blogs. One posting of this article will be enough.

--Step Three: All further discussion of the Republican candidates in question on all participating blogs should include an embedded hyperlink that will increase the Google search rank of the article on the given candidate.

The result of this should be that the most damning, non-partisan article written on every key Republican candidate for house and Senate will appear both high on every Google search for that candidate, and automatically as an advertisement on every search for that candidate. BlogPac will cover the costs. The netroots will supply the research.

Aftermath
If this program is successful, after the election the advertising and Google-bombing program will continue. However, instead of targeting Republican candidates, it will be done in order to benefit and increase the search engine visibility of the very best local, progressive blogs around the country.

We have the money

Don't worry about that--we should hve the money. But you can contribute to BlogPac here. what we really need are colunteers. If you want to help, post articles or send me an email at chirs@mydd.com, if you want to go deeper.

MyDD

by Chris Bowers