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silverweb's Journal
Posted by silverweb in General Discussion (1/22-2007 thru 12/14/2010)
Sat Feb 09th 2008, 03:52 PM
I am a citizen, NOT a "consumer."
I absolutely and actively despise being referred to as a "consumer" or a "human resource."

Back in the early 70's, when the term "client" was just creeping into the language of health care as a replacement for "patient," I was repeatedly scolded by supervisory types for bluntly refusing to use the term.

But the marketers have been a mile ahead of us all the way. Television was originally seen by big business as a marketing tool and that's well documented. Anyone who ever looks at a magazine these days knows the "articles" contained therein are merely the bait to get you hooked into the advertising.

Calling for a general strike by shoppers is probably asking a bit much these days, since so many people have been sucked into the marketing matrix. However, limiting our shopping to needs and resisting the siren call to "consume" on demand is a potent way of preserving our humanity.

Our society has gradually transitioned our definition of "freedom" from one of civil and human rights to one of consumer choices.

Someone I know even sent me little sermon via email a while back about how she went shopping and was dazzled by the array of choices that "could only exist in the wonderful, free country of America." There was so much wrong with her little speech that I didn't even bother responding -- let alone mention the constant barrage of psychological warfare (advertising) that turns borderline impulsive wants into screaming needs and free people into wage/debt slaves.

Notice to the corporate world:

I am an educated, aware, active citizen; I am not a "consumer" and buying your shit is not my "job."

I am a skilled worker who trades a portion of my time/skill for pay (you may call me "personnel"); I am not a commodity or "human resource" and I owe you nothing beyond what the job requires.

Deal with it.

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silverweb
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